There is a multitude of different types of video content out there which any video production company can supply. How do you know what you need, and which one is right? This is our guide to the most common types of content businesses require because, with the right video, you can increase sales by 80%.
Corporate Communications
This is non-advertising video content commissioned by your company. It can include interviews to ‘meet the team’; a home page ‘welcome’ video; company updates; staff training; company events and social content.
Promotional films
This is a business-focused video aimed at promoting your products and services. It is there to sell your brand to your target audience. They could be made up of anything from interviews to live-action, events and animations. They are not necessarily ‘sales’ though and the best ones aren’t. They bring the proposition down to a personal, more conversational level.
Social Content
Social media video is a massive area that encompasses any short-form video (around 30 seconds to one minute) that tells a single story or focuses on one big highlight. They are all about audience and engagement. Speaking to the audience you have and the audience you want simultaneously. They are specifically designed for social channels and one of the most common pitfalls with this content is that businesses just cut off the intro to their corporate video and use it on social. This is very unlikely to get the 1 million views you want.
Branded Content
This is original content that focuses on the brand and building that brand. They focus on the emotion of the brand and what it stands for, as opposed to the products or services. Videos in this area are usually very creative and focus on entertainment as well as education through telling stories that engage with the audience. You can grasp consumers, create hype around the brand and ultimately drive traffic into your business.
Whatever type of video or film you need, we can help. We work with the best crew, the most up to date technology and with ideas, not treatments. This means that the ideas we present are flexible enough to work on all your channels and durable enough to last for years.